Martin Luther King said ‘I have a dream’, not ‘I have a plan’
– Simon Sinek
Engaging end users using marketing, psychology and safety theory.
About Geordie Stewart
His award winning masters thesis at the Royal Holloway Information Security Group examined information security awareness from a fresh perspective as a marketing and communications challenge. In his regular speaking appearances at international information security conferences such as RSA, ISACA and ISSA he challenges conventional thinking on risk culture and communication.
In addition to senior security management roles in large UK organisations Geordie writes the security awareness column for the ISSA international journal.
Should we try to reason with criminals? Is the threat of punishment the only influence that criminals will respond to? What should we do when we suspect people are taking data with them when they leave a company, leaking to the competition or stealing equipment from the office but can’t prove it? As well as…Details
When it comes to security awareness, there’s no such thing as a blank canvas. Your audience will already have pre-conceived notions about your topic. The language, tone and media you use will invoke associations in people’s mind, both helpful and unhelpful. These associations will influence how people view the root causes, likelihood and potential outcomes.…Details
I had a very strange encounter with a PCI auditor recently. On viewing my client’s security awareness portfolio he refused to sign it off as meeting PCI requirements because it didn’t cover ‘everything’. It got me thinking. There are two schools of thought when it comes to communicating risk. The first is the comprehensive approach where all the facts are presented. As part of this mindset, most organisations require their staff to read and agree to a security policy which is usually long and written in formal, contractual language. The majority of employees probably only skim their security policies and even if they did read them in full, would they understand them? Information security can be difficult to understand at the best of times without adding the additional complexity of overly formal and legalese phrasing. The Paretto Principle, or 80/20 rule, suggests that only a small percentage of content really matters but comprehensive approach usually means hiding itDetails
Large scale awareness programs can be challenging with so many topics to cover, so many different communication options and such varied audiences to consider. Also, your communication efforts will be competing with background noise. Every day, people are bombarded with advice. Exercise more, eat more greens and don’t click on dodgy links. The question is how you can make the most of the limited time and attention available. The Pareto Principle, also known at the 80/20 rule, proposes that 80% of consequences come from 20% of causes. If we apply this to security awareness it implies that 80% of the risk comes from 20% of topics. The problem is in knowing which 20% of users and content this applies to.Details
Here’s a trivia question for you – how did President George Washington die? No points for anyone who thought he died in battle, fell from a horse or was poisoned. Actually, he had an infection and suffered massive blood loss. Why he suffered massive blood loss is fascinating. For thousands of years people were convinced that blood could become stale and that ‘bad humours’ could cause illness for which bloodletting was the solution. When Washington became sick, his staff did the natural thing at the time and bled him. When he didn’t improve his staff bled him some more. Then the doctor was called and when he arrived Washington was bled again. All told, Washington lost some 6 pints of blood in a 16 hour period. He had a severe infection to be sure, but it’s likely that the massive blood loss significantly contributed to his demise.
Sometimes, how we define a problem limits our ability to solve it. Innovation counts for nothing if the approach itself is the problem. Physicians focused on how to let blood more effectively for thousands of years. Elaborate rituals developed to define where on the body blood could be taken from to fix specific aliments. Contraptions such as scarificators were invented to help people administer their own bloodletting – you didn’t have to visit someone to get them to do it for you (ever wondered what the red on a barber’s pole stood for?).Details
How frustrating is it when you point out the risks to people and they just don’t listen? Every day around the world there are millions of people who smoke, drive too fast and click on strange emails, even though they’ve been repeatedly told about the dangers. They are ‘risk aware’ in the technical sense of the word and yet their behaviour continues. This is a big problem since the mainstream approach to security awareness assumes that all that’s needed to achieve behavioural change is an understanding of the risks. Traditionally when encountering non-compliant behaviour, we security technocrats reiterate the facts and increase the threat of sanctions. But, there is another way.
Luckily for us this is a problem that safety risk communicators have been grappling with for decades. The safety risk communications field has a number of explanatory frameworks to predict how people will react to risk communications. One of the most interesting models to arise is the Extended Parallel Processing Model (EPPM) which seeks to explain why people fail to take action once aware of a threat. This is a goldmine for security professionals looking to apply a more structured, formal approach for promoting behavioural change.