Martin Luther King said ‘I have a dream’, not ‘I have a plan’
– Simon Sinek
Engaging end users using marketing, psychology and safety theory.
About Geordie Stewart
His award winning masters thesis at the Royal Holloway Information Security Group examined information security awareness from a fresh perspective as a marketing and communications challenge. In his regular speaking appearances at international information security conferences such as RSA, ISACA and ISSA he challenges conventional thinking on risk culture and communication.
In addition to senior security management roles in large UK organisations Geordie writes the security awareness column for the ISSA international journal.
Should we try to reason with criminals? Is the threat of punishment the only influence that criminals will respond to? What should we do when we suspect people are taking data with them when they leave a company, leaking to the competition or stealing equipment from the office but can’t prove it? As well as…Details
In our efforts to promote secure behaviour, our task is often made more difficult by the fact that often the people we need to influence are often not the same people who would suffer in the event of a security breach. Typically, the people who would suffer most in the event of a breach are…Details
Most people have no idea of the dozens of ways that their information could be used to cause them harm. As security professionals, we try to raise awareness that all information and computers have an intrinsic value. That no matter how small or trivial, someone out there would like to steal it, leak it or…Details
So you’re an IT geek and you’ve just been put in charge of your organisation’s security awareness? If only there was a manual or a white paper about how to program those tricky humans to be more reliable. Unfortunately, there’s no such batch job as fix_humans. The next best thing is to build your understanding…Details
When it comes to security awareness, there’s no such thing as a blank canvas. Your audience will already have pre-conceived notions about your topic. The language, tone and media you use will invoke associations in people’s mind, both helpful and unhelpful. These associations will influence how people view the root causes, likelihood and potential outcomes.…Details
Why do people ignore security warnings? Why do they pay attention to some advice but ignore others? Why are spammers and phishers apparently so good at getting people’s attention? Over the course of each day, we often receive dozens of warnings. We’re told that web sites are using untrusted certificates, that downloads might harm our computers and that scripts may be unsafe. We’re so used to these warnings that we hardly even notice them anymore. But what makes an effective warning message? Why do people stop and consider some messages but happily ignore others?Details