How frustrating is it when you point out the risks to people and they just don’t listen? Every day around the world there are millions of people who smoke, drive too fast and click on strange emails, even though they’ve been repeatedly told about the dangers. They are ‘risk aware’ in the technical sense of the word and yet their behaviour continues. This is a big problem since the mainstream approach to security awareness assumes that all that’s needed to achieve behavioural change is an understanding of the risks. Traditionally when encountering non-compliant behaviour, we security technocrats reiterate the facts and increase the threat of sanctions. But, there is another way.
Luckily for us this is a problem that safety risk communicators have been grappling with for decades. The safety risk communications field has a number of explanatory frameworks to predict how people will react to risk communications. One of the most interesting models to arise is the Extended Parallel Processing Model (EPPM) which seeks to explain why people fail to take action once aware of a threat. This is a goldmine for security professionals looking to apply a more structured, formal approach for promoting behavioural change.