It was a children’s birthday party. He cried and whinged and pleaded with tears streaming down his face. For about 2 minutes his mother said no but eventually she pulled a chocolate biscuit from her bag and gave it to him before turning to me and saying “I just don’t know why he cries so much”. Operant Conditioning is a phrase coined by BF Skinner that many security awareness professionals may not have heard before. Broadly, it means that ‘behaviour is a function of its consequences’. If the consequence of behaviour is positive then there is a chance to increase the magnitude or likelihood the behaviour. Alternately, negative consequences have the opposite effect.
My young friend at the birthday party had been trained to whinge and cry because he had been regularly rewarded with a treat for doing so. Just as rewards and punishments influence children’s behaviour, they are also an important factor in governance, risk and compliance. However, there are interesting quirks of rewards and punishments that need to be understood by anyone trying to influence behaviour.