Martin Luther King said ‘I have a dream’, not ‘I have a plan’
– Simon Sinek
Engaging end users using marketing, psychology and safety theory.
About Geordie Stewart
His award winning masters thesis at the Royal Holloway Information Security Group examined information security awareness from a fresh perspective as a marketing and communications challenge. In his regular speaking appearances at international information security conferences such as RSA, ISACA and ISSA he challenges conventional thinking on risk culture and communication.
In addition to senior security management roles in large UK organisations Geordie writes the security awareness column for the ISSA international journal.
Many of you will be familiar with the footage of Ian Tomlinson apparently being struck by a Metropolitan Police Officer in London on the day of the G20 protests. After the footage was aired, senior members of the Met Police were quick to promote the narrative of a “bad apple”. They pointed out that the Met Police is an organisation which includes some 50,000 people.
You have to have some sympathy for the police. They do a difficult job. The problem with the bad apple narrative is the video footage of the incident. Although the attack on Ian Tonlinson took place immediately in front of at least three other members of the Met Police, none of them appear concerned enough to go to the aid of Tomlinson. Neither are they seen to remonstrate with their colleague.Details
Recently I co-authored a paper “Death by a Thousand Facts” with David Lacey for the HAISA conference where we explored the nature of how technical experts choose what content is included in risk communications. A copy of the proceedings is available here. Basically, mainstream information security awareness techniques are failing to evolve at the same…Details
Information of different types need to be secured in different ways. Therefore a classification system is needed, whereby information is classified, a policy is laid down on how to handle information according to it’s class and security mechanisms are enforced on systems handling information accordingly.
Are humans rational? When we see computer users to silly things which place themselves or their information at risk its easy to take a view that people are illogical. The problem is that logic can’t be examined separately from perception.
There is significant debate within psychology literature as to the extent to which humans can be described as rational. Rationality is sometimes described as the ability for individuals to select the “best” option when confronted with a set of choices. The best option is also referred to as a “value maximising” option when the most benefit is obtained for the least expenditure of resources or exposure to risk.
The problem is that people routinely fail to select a “value maximising” option and exhibit apparently illogical behaviour. Commonly, an option mathematically modelled as the best choice by the technical experts isn’t the choice chosen by information system users when responding to risk.Details
One of the problems with the current approach to information security awareness is that methodologies such as ENISA are detailed about the logistics of planning security awareness but don’t have much to say about the content of security awareness.
So, how would you determine what information an audience needs to know so that they can manage the risks they face? Mental models offer a structured way of approaching risk communications rather than just “broadcasting facts”.
A mental model is a pattern of understanding held by an individual. It consists of what beliefs they hold, the strength of those beliefs and the connection between beliefs. Safety experts note that when risk communication takes place the audience will have some degree of pre-existing knowledge which forms their mental model:
“…for most risks, people have at least some relevant beliefs, which they will use in interpreting the communication. They may have heard some things about the risk in question. It may remind them of related phenomena.” (Morgan et al 2002)Details