Martin Luther King said ‘I have a dream’, not ‘I have a plan’
– Simon Sinek
Engaging end users using marketing, psychology and safety theory.
About Geordie Stewart
His award winning masters thesis at the Royal Holloway Information Security Group examined information security awareness from a fresh perspective as a marketing and communications challenge. In his regular speaking appearances at international information security conferences such as RSA, ISACA and ISSA he challenges conventional thinking on risk culture and communication.
In addition to senior security management roles in large UK organisations Geordie writes the security awareness column for the ISSA international journal.
Trust is an incredibly important concept in information security and a vital component of influencing an audience. We know from safety risk communication research that it’s not enough to be an expert in your field. It’s not enough to be correct. You also need to be trusted by your audience. Otherwise your level of influence will be reduced and people may decide to act in ways that challenge your mission objectives.
When I wrote the July column as satire imagining what a GCHQ letter to a supportive member of the public might look like I was poking fun at the unrealistic expectations about our intelligence services that were being perpetuated. That as ‘big brother’ they knew better and were always looking out for our best interests. I recognize now that what I was also doing was challenging the notion that intelligence services innately deserved a high level of trust.Details
Dear Michael Burgess of Tunbridge Wells in the UK, we in the GCHQ read with interest your recent letter to the Guardian Newspaper in which you state that you’re not bothered if the Government knows what web sites you’ve been visiting. It is refreshing sir, (and we know you are from the scanners at Heathrow airport) to find a true patriot who welcomes the state’s determination to know everything about everyone. Corporate security awareness programs have been advising for years that personal privacy is something that can’t be ‘fixed’ once lost so your willingness to permanently surrender your privacy (and the privacy of anyone you communicate with) is appreciated.Details