Martin Luther King said ‘I have a dream’, not ‘I have a plan’
– Simon Sinek
Engaging end users using marketing, psychology and safety theory.
About Geordie Stewart
His award winning masters thesis at the Royal Holloway Information Security Group examined information security awareness from a fresh perspective as a marketing and communications challenge. In his regular speaking appearances at international information security conferences such as RSA, ISACA and ISSA he challenges conventional thinking on risk culture and communication.
In addition to senior security management roles in large UK organisations Geordie writes the security awareness column for the ISSA international journal.
In our efforts to promote secure behaviour, our task is often made more difficult by the fact that often the people we need to influence are often not the same people who would suffer in the event of a security breach. Typically, the people who would suffer most in the event of a breach are…Details
Long suffering readers of this column will be familiar with the importance of security culture in driving behavioural change. This month I caught up with Kai Roer, founder of the Roer Group and author of Build a Security Culture. Kai has created a free resource called the Security Culture Framework and runs a blog at…Details
So you’re an IT geek and you’ve just been put in charge of your organisation’s security awareness? If only there was a manual or a white paper about how to program those tricky humans to be more reliable. Unfortunately, there’s no such batch job as fix_humans. The next best thing is to build your understanding…Details
Other than educational initiatives for schools, governments haven’t traditionally run large scale security awareness campaigns directly to the public. This has changed the United Kingdom with the introduction of the CyberStreetWise Campaign. CyberStreetWise is a cross-government campaign funded by the National Cyber Security Programme using the agency M&C Saatchi. The website features interactive security advice…Details
The landing gear light indicated a problem. The captain, first officer and flight engineer of Eastern Air Lines Flight 401 tried to figure out what was wrong. They removed the light assembly and the flight engineer left his position to go to the avionics bay and investigate. They were so preoccupied with a burnt out…Details
When it comes to security awareness, there’s no such thing as a blank canvas. Your audience will already have pre-conceived notions about your topic. The language, tone and media you use will invoke associations in people’s mind, both helpful and unhelpful. These associations will influence how people view the root causes, likelihood and potential outcomes.…Details