Martin Luther King said ‘I have a dream’, not ‘I have a plan’
– Simon Sinek
Engaging end users using marketing, psychology and safety theory.
About Geordie Stewart
His award winning masters thesis at the Royal Holloway Information Security Group examined information security awareness from a fresh perspective as a marketing and communications challenge. In his regular speaking appearances at international information security conferences such as RSA, ISACA and ISSA he challenges conventional thinking on risk culture and communication.
In addition to senior security management roles in large UK organisations Geordie writes the security awareness column for the ISSA international journal.
Whoever said that there’s no such thing as a stupid question, only a stupid answer, has probably never seen a feedback survey for security awareness training sessions. Questions such as “Did you learn anything?” and “Do you feel more secure?” are as common as they are idiotic. I guess its largely shaped by the motives of who is asking the question. The trainers involved are primarily interested in demonstrating that they are good trainers and questions are designed to elicit complimentary feedback. Feedback surveys are a great chance to obtain valuable feedback, but only if we’re asking the right questions.
In this column we’re going to look at training feedback surveys in more detail. Getting useful feedback from training sessions is challenging, but not impossible. For a start, you need to be aware of people’s biases. Surveys measure ‘declared preferences’ since they rely on people expressing their views. While easier to gather, declared preferences have inherent biases that need to be acknowledged and allowed for when interpreting the results. ‘Revealed preferences’ are what people actually do but measuring what people do accurately and efficiently can be difficult especially if people know they’re being observed. Here are some suggestions for allowing for people’s biases while obtaining reliable survey data.Details
How frustrating is it when you point out the risks to people and they just don’t listen? Every day around the world there are millions of people who smoke, drive too fast and click on strange emails, even though they’ve been repeatedly told about the dangers. They are ‘risk aware’ in the technical sense of the word and yet their behaviour continues. This is a big problem since the mainstream approach to security awareness assumes that all that’s needed to achieve behavioural change is an understanding of the risks. Traditionally when encountering non-compliant behaviour, we security technocrats reiterate the facts and increase the threat of sanctions. But, there is another way.
Luckily for us this is a problem that safety risk communicators have been grappling with for decades. The safety risk communications field has a number of explanatory frameworks to predict how people will react to risk communications. One of the most interesting models to arise is the Extended Parallel Processing Model (EPPM) which seeks to explain why people fail to take action once aware of a threat. This is a goldmine for security professionals looking to apply a more structured, formal approach for promoting behavioural change.